MARC record from Internet Archive

LEADER: 02842cam 2200445Ia 4500
001 9921570410001661
005 20150423135222.0
008 101110s2011 caua bf 001 0 eng d
016 7 $a015856763$2Uk
020 $a9781849201889
020 $a1849201889
029 1 $aAU@$b000048286933
029 1 $aAU@$b000048429320
035 $a(CSdNU)u477084-01national_inst
035 $a(OCoLC)681497759
035 $a(OCoLC)681497759
035 $a(OCoLC)681497759
040 $aBTCTA$beng$cBTCTA$dYDXCP$dUKMGB$dCDX$dCKM$dBWX$dUOH$dVT2
049 $aCNUM
050 4 $aHF5414$b.S244 2011
245 04 $aThe Sage handbook of social marketing /$cedited by Gerard Hastings, Kathryn Angus and Carol Bryant.
246 3 $aSocial marketing
260 $aLos Angeles :$bSage,$c2011.
300 $axxvi, 442 p. :$bill ;$c26 cm.
504 $aIncludes bibliographic references and index.
505 1 $aSection 1: Theoretical debates -- Section 2: Marketing planning -- Section 3: Research: it's roles and techniques -- Section 4: Dancing with the Devil -- Section 5: Upstream and social change -- Section 6: Social marketing in practice: case studies.
520 $a"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; discussing how these have been used in practice, emphasizing emerging areas and recent innovations; and, setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems, such as HIV/AIDS and global warming." --Provided by publisher.
650 0 $aSocial marketing$vHandbooks, manuals, etc.
650 0 $aBehavior modification.
700 1 $aHastings, Gerard$c(Professor)
700 1 $aAngus, Kathryn.
700 1 $aBryant, Carol A.
938 $aBaker and Taylor$bBTCP$nBK0009421084
938 $aYBP Library Services$bYANK$n3599825
938 $aCoutts Information Services$bCOUT$n16890556
938 $aBlackwell Book Service$bBBUS$n3599825
947 $fSOBM$hCIRCSTACKS$p$129.00$q1
949 $aHF5414 .S244 2011$i31786102862619
994 $a92$bCNU
999 $aHF 5414 .S244 2011$wLC$c1$i31786102862619$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u2/24/2012