MARC record from Internet Archive

LEADER: 05362cam 22008174a 4500
001 ocm55990213
003 OCoLC
005 20160210082733.0
008 040713s2005 caua b 001 0 eng
010 $a 2004016438
040 $aDLC$beng$cDLC$dIXA$dBAKER$dNLGGC$dTVG$dIG#$dYDXCP$dBTCTA$dOCLCG$dDEBBG$dOCL$dOCLCQ$dDEBSZ$dILU$dOCLCO$dOCLCF$dVLB$dOCLCQ
020 $a1412905710$q(pbk.)
020 $a9781412905718$q(pbk.)
035 $a(OCoLC)55990213
042 $apcc
050 00 $aHF5415.2$b.M393 2005
082 00 $a658.8/18$222
084 $a85.40$2bcl
084 $aQP 612$2rvk
084 $aWIR 820f$2stub
100 1 $aMentzer, John T.
245 10 $aSales forecasting management :$ba demand management approach /$cJohn T. Mentzer, Mark A. Moon.
250 $a2nd ed.
260 $aThousand Oaks, Calif. :$bSage Publications,$c℗♭2005.
300 $axv, 347 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 331-335) and index.
505 0 $aManaging the sales forecasting process -- Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems -- Benchmark studies : the surveys -- Benchmark studies : world-class forecasting -- Benchmark studies : conducting a forecasting audit -- Managing the sales forecasting function.
520 1 $a"Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies' sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies.
520 8 $aThe book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions." "Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will also find this easy-to-understand volume essential."--Jacket.
650 0 $aSales forecasting$xManagement.
650 0 $aMarketing research$xManagement.
650 4 $aSat♯łs ʹ tahmini$xYo netim.
650 4 $aPazarlama aras ʹt♯łrmas♯ł$xYo netim.
650 7 $aMarketing research$xManagement.$2fast$0(OCoLC)fst01010294
650 7 $aSales forecasting$xManagement.$2fast$0(OCoLC)fst01103830
650 17 $aVerkooptechnieken.$2gtt
650 17 $aPrognoses.$2gtt
650 17 $aMarktonderzoek.$2gtt
650 07 $aAbsatzprognose.$0(DE-588)4252783-1$2gnd
650 07 $aMarketingmanagement.$0(DE-588)4168907-0$2gnd
650 07 $aAbsatzprognose.$2swd
650 07 $aMarketingmanagement.$2swd
700 1 $aMoon, Mark A.,$d1955-
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0420/2004016438.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014603020&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$qapplication/pdf$uhttp://swbplus.bsz-bw.de/bsz121994082inh.htm$v20081120101358
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0734/2004016438-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0658/2004016438-d.html
856 4 $qapplication/pdf$uhttp://swbplus.bsz-bw.de/bsz121994082vlg.htm$v20081120101409$3Verlagsinformation
856 $uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014603020&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA$zInhaltsverzeichnis
938 $aBaker & Taylor$bBKTY$c61.95$d61.95$i1412905710$n0006075879$sactive
938 $aBaker and Taylor$bBTCP$n2004016438
938 $aIngram$bINGR$n9781412905718
938 $aYBP Library Services$bYANK$n2137763
952 $a55990213$zDLC$dURI$hCore$iLCC$kDDC$nSummary$ppcc$tContents$u20150822
952 $a852024967$zZYU$bNEW YORK UNIV$dURI$hFull$iLCC$kDDC$ppcc$tContents$u20130707
952 $a368300065$zUBY$bBRIGHAM YOUNG UNIV LIBR$hCore$iLCC$kDDC$ppcc$qcat$tContents$u20130207
952 $a852024968$zNYZYW$bNYU WEB INTERNET RES$dURI$hFull$iLCC$kDDC$ppcc$tContents$u20130707
952 $a491559876$zTEU$bTEMPLE UNIV$dURI$hCore$u20100705
029 1 $aAU@$b000026062005
029 1 $aDEBBG$bBV021282037
029 1 $aDEBSZ$b121994082
029 1 $aIG#$b1412905710
029 1 $aIG#$b9781412905718
029 1 $aNZ1$b8687348
029 1 $aYDXCP$b2137763
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 241 OTHER HOLDINGS