MARC record from Internet Archive

LEADER: 02217cam 2200505Ia 4500
001 ocm40911111
003 OCoLC
005 20220629154038.0
008 990305s1998 enkaf b 001 0 eng d
040 $aSDB$beng$cSDB$dOCLCQ$dNLGGC$dYDXCP$dAU@$dNLE$dZWZ$dCNCGM$dOCLCF$dOCLCO$dOCLCQ$dOCLCO
015 $aGB97X9730$2bnb
019 $a876811897
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035 $a(OCoLC)40911111$z(OCoLC)876811897
043 $ae-uk---
050 4 $aHF5438.5$b.C85 1998
082 04 $a658.82$221
084 $a85.40$2bcl
100 1 $aCummins, Julian.
245 10 $aSales promotion :$bhow to create and implement campaigns that really work /$cJulian Cummins.
250 $a2nd ed.
260 $aLondon :$bKogan Page,$c1998.
300 $avii, 268 pages, 8 pages of plates :$billustrations (some color) ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 249-254) and index.
505 0 $apt. 1. Structure -- 1. Business purpose -- 2. How to use promotions -- 3. How to be creative -- 4. How to use suppliers -- 5. How to implement a promotion -- 6. How to research and evaluate -- pt. 2. Techniques -- 7. Off-the-shelf offers -- 8. Joint promotions -- 9. Price Promotions -- 10. Premium promotions -- 11. Prize promotions -- pt. 3. Context -- 12. International sales promotion -- 13. Self-regulation and the law -- 14. Learning more about sales promotion.
650 0 $aSales promotion.
650 6 $aVentes$xPromotion.
650 7 $aSales promotion.$2fast$0(OCoLC)fst01103868
650 17 $aVerkoopbevordering.$2gtt
650 7 $aVentes$xPromotion.$2ram
776 08 $iOnline version:$aCummins, Julian.$tSales promotion.$b2nd ed.$dLondon : Kogan Page, 1998$w(OCoLC)768362061
938 $aYBP Library Services$bYANK$n100086056
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948 $hNO HOLDINGS IN IME - 114 OTHER HOLDINGS