MARC record from Internet Archive

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005 20101111142311.0
008 050503s2005 nyua b 001 0 eng
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050 00 $aHD9696.8.U64$bG663 2005
082 00 $a338.7/6102504/0973$222
084 $a05.20$2bcl
100 1 $aBattelle, John,$d1965-
245 14 $aThe search :$bhow Google and its rivals rewrote the rules of business and transformed our culture /$cJohn Battelle
246 30 $aGoogle and its rivals changed everything
260 $aNew York :$bPortfolio,$c2005.
300 $a311 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [287]-299) and index.
505 0 $aThe database of intentions -- Who, what, where, why, when? and how (much)? -- Search before Google is born -- Google -- A billion dollars, one nickel at a time: the Internet gets a new subsiness model -- Google 2000-2004: zero to $3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search.
520 $a[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com.
610 20 $aGoogle (Firm)
650 0 $aInternet industry$zUnited States.
650 0 $aWeb search engines.
630 00 $aGoogle.
650 0 $aInternet searching.
650 0 $aInformation society$zUnited States.
610 26 $aGoogle (Firme)
630 06 $aGoogle.
650 6 $aInternet$xIndustrie$zÉtats-Unis.
650 6 $aSociété informatisée$zÉtats-Unis.
650 6 $aMoteurs de recherche sur Internet.
650 6 $aRecherche sur Internet.
650 17 $aInformatiemaatschappij.$2gtt
650 17 $aSearch engines.$2gtt
650 17 $aGoogle.$2gtt
650 07 $aSuchmaschine.$2swd
650 07 $aInformationsgesellschaft.$2swd
650 07 $aNew Economy.$2swd
650 07 $aGesellschaft.$2swd
650 07 $aEntwicklung.$2swd
650 07 $aWorld Wide Web.$2swd
650 07 $aGoogle.$2swd
776 08 $iOnline version:$aBattelle, John, 1965-$tSearch.$dNew York : Portfolio, 2005$w(OCoLC)607578582
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy0607/2005047538.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0720/2005047538-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0720/2005047538-d.html
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