MARC record from Internet Archive

LEADER: 05637cam 22007934a 4500
001 ocm49011323
003 OCoLC
005 20181209230559.0
008 020205s2002 caua b 001 0 eng
010 $a 2002001858
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050 00 $aHG4027.65$b.R63 2002
082 00 $a361.7/63/0681$221
100 1 $aRobinson, Andy,$d1957-
245 10 $aSelling social change (without selling out) :$bearned income strategies for nonprofits /$cAndy Robinson, with contributions from Jennifer Lehman and Terry Miller.
246 30 $aEarned income strategies for nonprofits
260 $aSan Francisco, Calif. :$bJossey-Bass,$c℗♭2002.
300 $axxi, 229 pages :$billustrations ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe Chardon Press series
504 $aIncludes bibliographical references (pages 209-215) and index.
505 00 $tSelling Your Cause Without Selling Out --$tWe're all in sales --$tCommerce, not capitalism --$tCase Study: Bad Jokes, Great Service: Our Community Bikes --$tHow Earned Income Can Benefit Your Mission --$tEarned income: It's a movement --$tThe value of funding diversity --$tThe pros and cons of earned income --$tBalancing Mission and Money: Resource Center of the Americas --$tBeyond T-shirts and coffee mugs --$tCase Study: Flavors of the Desert: Native Seeds/SEARCH --$tCreating an Enterprising Nonprofit --$tThe enterprise advocate --$tThe venture committee, the board, and the staff --$tRecruiting for Enterprise: Grassroots Leadership --$tFinding and using outside help --$tKnowing what your work costs --$tAre you ready for enterprise? --$tCase Study: Capitalism with a Conscience: Global Exchange --$tChoosing Your New Venture --$tThe brainstorming process --$tBrainstorming your new venture --$tLocation, Location, Location: Burns Bog Conservation Society and Plateau Restoration --$tSelecting the right venture --$tEvaluating your earned income ideas --$tPowerful Publications --$tThink retail last --$tHow to do market research --$tMarket research --$tHow to think about pricing --$tConducting a feasibility study --$tGetting to "no" --$tCase Study: The Power of the Footnote: DataCenter --$tDeveloping a Business Plan for Social Change --$tA matter of scale --$tHow to use a business plan --$tWho writes the plan? --$tComponents of a business plan --$tPreparing a business plan --$tWriting the Plan: White Earth Land Recovery Project--Native Harvest.
520 $aDrawing a distinction between capitalism and small-scale commerce, fundraising consultant Robinson presents advice on how progressive organizations can develop and sell goods and services in order to finance their social goals. He discusses the creation and evaluation of earned income projects, the development of business plans, the raising of start-up funds, and successful marketing. Worksheets and brief case studies complement the text. Annotation copyrighted by Book News, Inc., Portland, OR.
650 0 $aNonprofit organizations$xFinance.
650 0 $aCharities$xFinance.
650 0 $aVoluntarism$xFinance.
650 0 $aSocial service$xFinance.
650 0 $aFund raising.
650 0 $aNonprofit organizations$zUnited States$xFinance$vCase studies.
650 0 $aCharities$zUnited States$xFinance$vCase studies.
650 7 $aCharities$xFinance.$2fast$0(OCoLC)fst00852419
650 7 $aFund raising.$2fast$0(OCoLC)fst00936143
650 7 $aNonprofit organizations$xFinance.$2fast$0(OCoLC)fst01038899
650 7 $aSocial service$xFinance.$2fast$0(OCoLC)fst01123230
650 7 $aVoluntarism$xFinance.$2fast$0(OCoLC)fst01168981
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aLehman, Jennifer,$d1958-
700 1 $aMiller, Terry,$d1956-
776 08 $iOnline version:$aRobinson, Andy.$tSelling social change (without selling out).$dSan Francisco, Calif. : Jossey-Bass, ℗♭2002$w(OCoLC)605485600
830 0 $aChardon Press series.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/wiley021/2002001858.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/wiley044/2002001858.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/wiley037/2002001858.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley044/2002001858.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley037/2002001858.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/wiley021/2002001858.html
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948 $hNO HOLDINGS IN P4A - 231 OTHER HOLDINGS