MARC record from Internet Archive

LEADER: 02307cam 2200421Mi 4500
001 ocn904030890
003 OCoLC
005 20220613112507.0
008 101209t20151992enka 001 0 eng
040 $aAU@$beng$cAU@$dOCLCO$dOCLCF$dOCLCQ$dAU@$dAUMLT$dOCLCA$dOCLCO
020 $a9780091939700$q(pbk.)
020 $a0091939704$q(pbk.)
035 $a(OCoLC)904030890
082 04 $a153.3/5$223
100 1 $aDe Bono, Edward,$d1933-2021,$eauthor.
245 10 $aSerious creativity :$busing the power of lateral thinking to create new ideas /$cEdward de Bono.
264 1 $aLondon :$bVermilion,$c2015.
264 4 $c℗©1992
300 $aviii, 472 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aThe need for creative thinking -- Lateral thinking tools and techniques -- The application of creative thinking -- Appendices. The lateral thinking techniques -- Notes on the use of the lateral thinking techniques -- Harvesting checklist -- Treatment of ideas checklist.
520 $aIf you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.
650 0 $aCreative thinking.
650 0 $aLateral thinking.
650 6 $aPensée latérale.
650 7 $aCreative thinking.$2fast$0(OCoLC)fst00882470
650 7 $aLateral thinking.$2fast$0(OCoLC)fst00992958
029 0 $aAU@$b000054325973
029 1 $aNZ1$b13821425
029 1 $aAU@$b000062035326
029 1 $aAU@$b000067394883
029 1 $aAU@$b000069436315
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 56 OTHER HOLDINGS