| Record ID | ia:servicemarketing0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/servicemarketing0000unse/servicemarketing0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/servicemarketing0000unse/servicemarketing0000unse_meta.mrc |
LEADER: 01097cam a2200277 a 4500
001 2010920830
003 DLC
005 20120512081728.0
008 100119s2010 caua b 000 0 eng
010 $a 2010920830
020 $a9781849205740 (set : hrd.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD9980.5$b.S42517 2010
082 00 $a658.8$223
245 00 $aService marketing /$cedited by Steve Baron.
260 $aLos Angeles :$bSAGE,$c2010.
300 $a4 v. :$bill. ;$c24 cm.
490 0 $aSage library in marketing
504 $aIncludes bibliographical references.
505 0 $av. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
650 0 $aService industries$xMarketing.
650 0 $aService industries$xManagement.
650 0 $aCustomer services$xMarketing.
650 0 $aCustomer services$xManagement.
700 1 $aBaron, Steve$q(J. Steve)