| Record ID | ia:servicesmarketin0000love_06ed |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/servicesmarketin0000love_06ed/servicesmarketin0000love_06ed_marc.xml |
| Download MARC binary | https://www.archive.org/download/servicesmarketin0000love_06ed/servicesmarketin0000love_06ed_meta.mrc |
LEADER: 01137cam a2200325 a 4500
001 2006024219
003 DLC
005 20070316082058.0
008 060724s2007 njua b 001 0 eng
010 $a 2006024219
020 $a0131875523 (alk. paper)
020 $a9780131875524 (alk. paper)
035 $a(OCoLC)ocm70698948
035 $a(OCoLC)70698948
040 $aDLC$cDLC$dYDX$dBAKER$dNLGGC$dSITPL$dYDXCP$dDLC
050 00 $aHF5415.13$b.L5883 2007
082 00 $a658.8$222
084 $a85.40$2bcl
100 1 $aLovelock, Christopher H.
245 10 $aServices marketing :$bpeople, technology, strategy /$cChristopher Lovelock, Jochen Wirtz.
250 $a6th ed.
260 $aUpper Saddle River, N.J. :$bPearson/Prentice Hall,$cc2007.
300 $axx, 648 p. :$bill. ;$c29 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xManagement.
650 0 $aProfessions$xMarketing.
650 0 $aService industries$xMarketing.
650 0 $aCustomer services$xMarketing.
700 1 $aWirtz, Jochen.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0618/2006024219.html