MARC record from Internet Archive

LEADER: 05638cam 2201057 a 4500
001 ocm70698948
003 OCoLC
005 20220919143611.0
008 060724s2007 njua b 001 0 eng
010 $a 2006024219
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020 $a0131875523$q(alk. paper)
020 $a9780131875524$q(alk. paper)
020 $a9780132056762$q(pbk.)
020 $a0132056763$q(pbk.)
035 $a(OCoLC)70698948$z(OCoLC)182563440$z(OCoLC)779886045$z(OCoLC)1166495283$z(OCoLC)1166566731$z(OCoLC)1191343161$z(OCoLC)1292640662
050 00 $aHF5415.13$b.L5883 2007
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084 $aWIR 935f$2stub
084 $aWIR 810f$2stub
100 1 $aLovelock, Christopher H.
245 10 $aServices marketing :$bpeople, technology, strategy /$cChristopher Lovelock, Jochen Wirtz.
250 $a6th ed.
260 $aUpper Saddle River, N.J. :$bPearson/Prentice Hall,$c©2007.
300 $axx, 648 pages :$billustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and indexes.
505 0 $aNew Perspectives on Marketing in the Service Economy -- Customer Behavior in Service Encounters -- Developing Service Concepts: Core and Supplementary Elements -- Distributing Services through Physical and Electronic Channels -- Exploring Business Models: Pricing and Revenue Management -- Educating Customers and Promoting the Value Proposition -- Positioning Services in Competitive Markets -- Designing and Managing Service Processes -- Balancing Demand against Productive Capacity -- Crafting the Service Environment -- Managing Service Employees for Competitive Advantage -- Creating Relationships and Building Customer Loyalty -- Achieving Service Recovery and Obtaining Customer Feedback -- Improving Service Quality and Productivity -- Organizing for Change Management and Service Leadership.
520 $aThis comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
540 $aCurrent Copyright Fee: GBP25.00$c0.$5Uk
650 0 $aMarketing$xManagement.
650 0 $aProfessions$xMarketing.
650 0 $aService industries$xMarketing.
650 0 $aCustomer services$xMarketing.
650 6 $aMarketing$xGestion.
650 6 $aProfessions libérales$xMarketing.
650 6 $aServices (Industrie)$xMarketing.
650 7 $aCustomer services$xMarketing.$2fast$0(OCoLC)fst00885553
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aProfessions$xMarketing.$2fast$0(OCoLC)fst01078572
650 7 $aService industries$xMarketing.$2fast$0(OCoLC)fst01113447
650 7 $aDienstleistungssektor$2gnd
650 7 $aMarketing$2gnd
650 17 $aDienstensector.$2gtt
650 17 $aMarketing.$2gtt
650 7 $aMarketing$xManagement.$2nli
650 7 $aProfessions$xMarketing.$2nli
650 7 $aService industries$xMarketing.$2nli
650 7 $aCustomer services$xMarketing.$2nli
650 07 $aMarketing.$2swd
653 0 $aCustomer services$aMarketing
653 0 $aMarketing$aManagement
653 0 $aProfessions$aMarketing
653 0 $aService industries$aMarketing
700 1 $aWirtz, Jochen.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017032662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017032662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 4 $304$uhttp://www.gbv.de/dms/hbz/toc/ht014860887.pdf$qpdf/application$x2008-11-15
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