MARC record from Internet Archive

LEADER: 05245cam 2200757Ja 4500
001 ocm25409291
003 OCoLC
005 20220630064611.0
008 920220s1992 nyua b 001 0 eng
010 $a 92008133
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035 $a(OCoLC)25409291$z(OCoLC)1022745967
050 10 $aHD62.4$b.S47 1992
082 00 $a658/.049$220
084 $a85.40$2bcl
084 $a85.06$2bcl
245 00 $aServicing international markets :$bcompetitive strategies of firms /$cedited by Peter J. Buckley, C.L. Pass and Kate Prescott.
260 $aCambridge, Mass. :$bBlackwell Publishers,$c1992.
300 $axii, 336 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $a1. Introduction -- 2. The Meaning of Competitiveness -- 3. Measures of International Competitiveness in Practice -- 4. The Design of a Foreign Market Servicing Strategy -- 5. The Impact of Foreign Market Servicing Strategy on Competitiveness -- 6. The Impact of the Single European Market Act on the Foreign Market Servicing Strategies of British Firms -- 7. British and Foreign Firms Compared -- 8. Industry Study 1: The Global Pharmaceutical Industry -- 9. Industry Study 2: The Scientific Instrument Industry -- 10. Industry Study 3: The Paint Industry -- 11. Industry Study 4: National Champions -- 12. Industry Study 5: The European Retail Banking Sector -- 13. Industry Study 6: The European Housing Finance Market -- 14. Industry Study 7: The European Insurance Industry -- 15. Conclusion.
520 $aNow, more than ever before, international competitiveness depends on truly effective foreign market servicing strategies. At a strategic level, the mix of 'methods' employed is critical for any firm involved in international trade and overseas markets. Based on wide-ranging and up-to-the-minute research in firms, this new book links foreign-market-servicing decisions to competitiveness. The study highlights the importance of effective management of the competitive process and the need for firms to develop a long-term and flexible approach to overseas operations. It is often the ability to switch between 'modes' of operation to achieve greater competitiveness that is the key to lower costs, better pricing and innovation. This volume is one of a series of studies commissioned by the UK Economic and Social Research Council concerned with the competitiveness and regeneration of British industry. The performance of a nation's industry is influenced by numerous things, many of them beyond the control of the firms themselves. This series of studies focuses on management issues within the firm and is intended for the practicing manager, for management students and for business school academics. Already published are Successful Product Development by Axel Johne and Patricia Snelson, Managing Change for Competitive Success by Andrew Pettigrew and Richard Whipp, Global Research Strategy and International Competitiveness by Mark Casson and John Cantwell.
540 $aCurrent Copyright Fee: GBP32.00$c0.$5Uk
650 0 $aInternational business enterprises$xManagement.
650 0 $aMarketing$xManagement$vCase studies.
650 0 $aCompetition, International$vCase studies.
650 6 $aEntreprises multinationales$xGestion.
650 6 $aMarketing$xGestion$xCas, Études de.
650 6 $aConcurrence internationale$vÉtudes de cas.
650 6 $aMarketing$xGestion$vÉtudes de cas.
650 7 $aCompetition, International.$2fast$0(OCoLC)fst00871509
650 7 $aInternational business enterprises$xManagement.$2fast$0(OCoLC)fst00976812
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 17 $aInternationale marketing.$2gtt
650 17 $aInternationale ondernemingen.$2gtt
653 0 $aInternational business$aManagement
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aBuckley, Peter J.,$d1949-
700 1 $aPass, C. L.
700 1 $aPrescott, Kate.
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hbz/toc/ht004330673.PDF
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1581970&custom_att_2=simple_viewer
938 $aBaker & Taylor$bBKTY$c66.95$d66.95$i063118189X$n0002104365$sactive
938 $aBaker and Taylor$bBTCP$n92008133
938 $aYBP Library Services$bYANK$n507806
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948 $hNO HOLDINGS IN IME - 210 OTHER HOLDINGS