MARC record from Internet Archive

LEADER: 04184cam 2200793Mi 4500
001 ocn935736407
003 OCoLC
005 20220110234050.0
008 160119s2016 nyua foab 001 0 eng d
006 m eo d
007 cr cn||m|||a||
040 $aNYBEP$beng$erda$epn$cNYBEP$dOCLCO$dN$T$dEBLCP$dCDX$dOCLCF$dBTCTA$dUAB$dOTZ$dOCLCQ$dIDB$dUPM$dU3W$dMERUC$dOCLCQ$dINT$dOCLCQ$dW2U$dOCLCQ$dK6U$dOCLCQ$dOCLCO
019 $a1099701702
020 $a9781631573583$q(electronic bk.)
020 $a1631573586$q(electronic bk.)
020 $a1631573578
020 $a9781631573576
020 $z9781631573576$q(paperback)
035 $a(OCoLC)935736407$z(OCoLC)1099701702
050 4 $aHF5415$b.B277 2016
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x042000$2bisacsh
072 7 $aBUS$x085000$2bisacsh
082 04 $a658.8$223
100 1 $aBarnett, Paul,$eauthor.
245 10 $aShopper marketing :$ba how-to business story /$cPaul Barnett.
250 $aFirst edition.
264 1 $aNew York, New York (222 East 46th Street, New York, NY 10017) :$bBusiness Expert Press,$c2016.
300 $a1 online resource (1 PDF (xiv, 261 pages)) :$billustrations
336 $atext$btxt$2rdacontent
337 $aelectronic$2isbdmedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aConsumer behavior collection,$x2163-937X
504 $aIncludes bibliographical references (pages 233-254) and index.
520 3 $aThe book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario. The book follows the story of the Big Beverage Company, who receive a call from their biggest customer one afternoon asking for their help in getting the coffee category growing again. This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners. The book contains over 300 industry and academic references as well as numerous examples from the author's own experience.
500 $aTitle from PDF title page (viewed on January 19, 2016).
650 0 $aMarketing.
650 0 $aConsumer behavior.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
653 $acategory management
653 $adigital marketing
653 $aFMCG
653 $akey account management
653 $aretail marketing
653 $ashopper insights
653 $ashopper marketing
655 4 $aElectronic books.
776 08 $iPrint version:$z9781631573576
830 0 $aConsumer behavior collection.$x2163-937X
856 40 $3EBSCOhost$uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1143697
856 40 $3ProQuest Ebook Central$uhttps://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=4334079
856 40 $uhttp://www.businessexpertpress.com/
856 40 $uhttp://portal.igpublish.com/iglibrary/search/BEPB0000462.html$zBusiness Expert Press
856 40 $uhttp://portal.igpublish.com/iglibrary/search/BEPB0000462.html
856 40 $uhttp://0-portal.igpublish.com.pugwash.lib.warwick.ac.uk/iglibrary/search/BEPB0000462.html$zConnect to BEP e-book
938 $aBusiness Expert Press$bBEPR$n11140302
938 $aBaker and Taylor$bBTCP$nBK0020496319
938 $aCoutts Information Services$bCOUT$n33539710
938 $aProQuest Ebook Central$bEBLB$nEBL4334079
938 $aEBSCOhost$bEBSC$n1143697
029 1 $aAU@$b000057116610
994 $aZ0$bP4A
948 $hHELD BY P4A - 523 OTHER HOLDINGS