MARC record from Internet Archive

LEADER: 04126cam 2200577 i 4500
001 ocn873005946
003 OCoLC
005 20200806072951.0
008 140421s2014 nyu b 001 0 eng
010 $a 2014009895
040 $aDLC$beng$erda$cDLC$dYDXCP$dBTCTA$dBDX$dOCLCF$dFM0$dDGU$dCDX$dVP@$dOCLCQ$dVLR$dCKK$dOCLCQ$dKF5
019 $a889886625$a890198753
020 $a9781592408498$q(cloth)
020 $a1592408494$q(cloth)
035 $a(OCoLC)873005946$z(OCoLC)889886625$z(OCoLC)890198753
042 $apcc
050 00 $aPE1479.B87$bP65 2014
082 00 $a808/.032$223
084 $aBUS007000$aLAN009010$aLAN009050$2bisacsh
100 1 $aPollack, John.
245 10 $aShortcut :$bhow analogies reveal connections, spark innovation, and sell our greatest ideas /$cJohn Pollack.
264 1 $aNew York, New York :$bGotham Books, Published by Penguin Group,$c[2014]
300 $axiv, 238 pages ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 213-230) and index.
520 $a"A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford's first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us--and still do today. Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere--in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it's too late. Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today's most intractable challenges."--$cProvided by publisher.
505 0 $aIntroduction: Boarding the Ship of State -- Chapter 1: Apples to Oranges: How Our Analogical Instinct Fuels Thought -- Chapter 2: Three Strikes and You're Out: How Analogies Shape Outcomes -- Chapter 3: The Model T-Bone: How Analogies Spark Innovation -- Chapter 4 : Morning in America: How Analogies Persuade -- Chapter 5: Seeing the Big Picture: How We Can Choose Better Analogies.
650 0 $aEnglish language$xBusiness English.
650 0 $aCreative thinking.
650 0 $aBusiness communication.
650 0 $aAnalogy.
650 0 $aSociolinguistics.
650 7 $aBUSINESS & ECONOMICS$xBusiness Communication$xGeneral.$2bisacsh
650 7 $aLANGUAGE ARTS & DISCIPLINES$xLinguistics$xHistorical & Comparative.$2bisacsh
650 7 $aLANGUAGE ARTS & DISCIPLINES$xLinguistics$xSociolinguistics.$2bisacsh
650 7 $aAnalogy.$2fast$0(OCoLC)fst00808308
650 7 $aBusiness communication.$2fast$0(OCoLC)fst00842419
650 7 $aCreative thinking.$2fast$0(OCoLC)fst00882470
650 7 $aEnglish language$xBusiness English.$2fast$0(OCoLC)fst00910975
650 7 $aSociolinguistics.$2fast$0(OCoLC)fst01123847
856 42 $3Cover image$uftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers and Media/Covers/2008_2009_New_Covers/9781592408498.jpg
938 $aBrodart$bBROD$n108916278
938 $aBaker and Taylor$bBTCP$nBK0014640089
938 $aCoutts Information Services$bCOUT$n27668118
938 $aYBP Library Services$bYANK$n11709747
029 1 $aAU@$b000052793292
029 1 $aNZ1$b15674490
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 373 OTHER HOLDINGS