MARC record from Internet Archive

LEADER: 04446cam 2200829Ia 4500
001 ocn855607257
003 OCoLC
005 20200107231035.0
008 130716t20132013enka ob 001 0 eng d
006 m o d
007 cr cnu---unuuu
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019 $a854970713$a862125826
020 $a9781107345744$q(electronic book)
020 $a110734574X$q(electronic book)
020 $a9781107341999$q(electronic book)
020 $a110734199X$q(electronic book)
020 $a9781139381642$q(electronic book)
020 $a1139381644$q(electronic book)
020 $a9781107348240$q(electronic book)
020 $a1107348242$q(electronic book)
020 $z9781107031364$q(hardback)
020 $z1107031362$q(hardback)
020 $z9781107671355$q(paperback)
020 $z1107671353$q(paperback)
035 $a(OCoLC)855607257$z(OCoLC)854970713$z(OCoLC)862125826
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072 7 $aBUS$x063000$2bisacsh
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100 1 $aAndersen, Torben Juul,$eauthor.
245 10 $aShort introduction to strategic management /$cTorben Juul Andersen.
264 1 $aCambridge :$bCambridge University Press,$c[2013]
264 4 $c℗♭2013
300 $a1 online resource (297 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aCambridge short introductions to management
504 $aIncludes bibliographical references and index.
505 0 $a1. The strategy concept -- 2. Strategy formulation --- 3. Strategy execution -- 4. Integrative strategy -- 5. Multinational corporate strategy -- 6. Strategic leadership.
520 $a"The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike"--Provided by publisher.
588 0 $aPrint version record.
650 0 $aStrategic planning.
650 0 $aManagement.
650 7 $aBUSINESS & ECONOMICS$xStrategic Planning.$2bisacsh
650 7 $aManagement.$2fast$0(OCoLC)fst01007141
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
650 7 $aStrategisches Management$2gnd
655 4 $aElectronic books.
776 08 $iPrint version:$aAndersen, Torben Juul.$tShort introduction to strategic management$z9781107031364$w(DLC) 2012042149
830 0 $aCambridge short introductions to management.
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948 $hNO HOLDINGS IN P4A - 842 OTHER HOLDINGS