| Record ID | ia:simplybetterwinn00barw |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/simplybetterwinn00barw/simplybetterwinn00barw_marc.xml |
| Download MARC binary | https://www.archive.org/download/simplybetterwinn00barw/simplybetterwinn00barw_meta.mrc |
LEADER: 04921cam 22009974a 4500
001 ocm53814271
003 OCoLC
005 20180312141858.0
008 031124s2004 maua b 001 0 eng
010 $a 2003025723
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050 00 $aHF5415.335$b.B37 2004
082 00 $a658.8/12$222
084 $a85.40$2bcl
084 $aQP 620$2rvk
084 $aF713.5$2clc.
100 1 $aBarwise, Patrick.
245 10 $aSimply better :$bwinning and keeping customers by delivering what matters most /$cPatrick Barwise, Sean Meehan.
260 $aBoston :$bHarvard Business School Press,$c©2004.
300 $axiv, 216 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 197-208) and index.
505 0 $aDifferentiation that matters -- How customers really see your brand -- Identifying generic category benefits -- Challenges of innovating to drive the market -- Caution: inside-the-box advertising doesn't work -- Customer-focused mind-set -- How to be simply better.
520 1 $a"Simply Better is a back-to-basics manifesto for today's businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P & C, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use." "Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary - and lasting - rewards."--Jacket.
650 0 $aConsumer satisfaction$xEvaluation.
650 0 $aMarketing.
650 6 $aConsommateurs$xSatisfaction.
650 6 $aMarketing.
650 7 $aMarketing.$2eclas
650 7 $aService à la clientèle.$2eclas
650 7 $aTechniques d'évaluation.$2eclas
650 7 $aConsumer satisfaction$xEvaluation.$2fast$0(OCoLC)fst00876404
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 17 $aKlantenbinding.$2gtt
650 7 $aKundenorientierung$2gnd
650 7 $aMarketingmanagement$2gnd
650 7 $aUnternehmen$2gnd
650 7 $aVerbraucherzufriedenheit$2gnd
650 7 $aWettbewerbsvorteil$2gnd
650 7 $aSatisfaction du consommateur.$2rasuqam
650 7 $aService à la clientèle.$2rasuqam
650 7 $aQualité du produit.$2rasuqam
650 7 $aFidélisation de la clientèle.$2rasuqam
650 7 $aMarketing.$2rasuqam
650 04 $aFidélisation de la clientèle.
650 04 $aKlantenbinding.
650 04 $aQualité du produit.
650 04 $aSatisfaction du consommateur.
650 04 $aService à la clientèle.
700 1 $aMeehan, Sean.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0411/2003025723.html
856 42 $3Contributor biographical information$uhttps://www.loc.gov/catdir/enhancements/fy1616/2003025723-b.html
856 42 $3Publisher description$uhttps://www.loc.gov/catdir/enhancements/fy1616/2003025723-d.html
856 41 $zTable of contents$uhttp://libaccess.mcmaster.ca/login?url=http://catdir.loc.gov/catdir/toc/ecip0411/2003025723.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0411/2003025723.html
880 $6500-00/$1$a其他题名:Winning and Keeping Customers by Delivering What Matters Most.
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