MARC record from Internet Archive

LEADER: 03593cam 2200469 a 4500
001 ocn191487420
003 OCoLC
005 20200306175359.0
008 080128s2008 ohuab b 001 0 eng c
010 $a 2007938373
040 $aBKL$beng$cBKL$dUMC$dBTCTA$dBAKER$dBWX$dYDXCP$dDLC$dIG#$dT2#$dBDX$dOCLCF$dOCLCA$dOCLCQ$dI8M$dUZ0$dOCLCQ
019 $a154753721
020 $a0324569726$q(student edition package)
020 $a9780324569728$q(student edition package)
035 $a(OCoLC)191487420$z(OCoLC)154753721
042 $apcc
050 00 $aHD62.7$b.L66 2008
082 04 $a658.022$222
245 00 $aSmall business management :$blaunching and growing entrepreneurial ventures.
250 $a14th ed. /$bJustin G. Longenecker [and others].
260 $aMason, OH :$bThomson/South-Western,$c℗♭2008.
300 $axxiv, 744 pages :$billustrations (chiefly color), color map ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 695-714) and index.
505 00 $gpt. 1.$tEntrepreneurship: A World of Opportunity --$g1.$tThe Entrepreneurial Life --$g2.$tEntrepreneurial Integrity and Ethics: A Gateway to Small Business Opportunity --$gpt. 2.$tStarting from Scratch or Joining an Existing Business --$g3.$tGetting Started --$g4.$tFranchises and Buyouts --$g5.$tThe Family Business --$gpt. 3.$tDeveloping the New Venture Business Plan --$g6.$tThe Business Plan --$g7.$tThe Marketing Plan --$g8.$tThe Organizational Plan: Teams, Legal Forms, and Strategic Alliances --$g9.$tThe Location Plan --$g10.$tThe Financial Plan: Projecting Financial Requirements --$g11.$tA Firm's Sources of Financing --$g12.$tThe Harvest Plan --$gpt. 4.$tFocusing on the Customer: Marketing Growth Strategies --$g13.$tBuilding Customer Relationships --$g14.$tProduct and Supply Chain Management --$g15.$tPricing and Credit Decisions --$g16.$tPromotional Planning --$g17.$tGlobal Marketing --$gpt. 5.$tManaging Growth In the Small Business --$g18.$tProfessional Management in the Entrepreneurial Firm --$g19.$tManaging Human Resources --$g20.$tManaging Operations --$g21.$tManaging Risk --$g22.$tManaging The Firm's Assets --$g23.$tEvaluating Financial Performance.
520 1 $a"Continuing the comprehensive coverage that has solidified this text as the market leader, Small Business Management: Launching and Growing Entrepreneurial Ventures, 14e focuses on the fundamentals of business management as it teaches users not only how to start a business but also how to effectively manage, grow, and harvest one - the full business cycle. With its integrated learning system, SBM equips you with all the tools you need to succeed in the course - and the marketplace. It continuously puts you in the role of decision maker, enabling you to apply what you're learning to issues challenging real small businesses."--Jacket.
650 0 $aSmall business$xManagement.
650 7 $aSmall business$xManagement.$2fast$0(OCoLC)fst01121306
700 1 $aLongenecker, Justin G.$q(Justin Gooderl),$d1917-2005.
938 $aBaker & Taylor$bBKTY$c167.95$d167.95$i0324569726$n0007272844$sactive
938 $aBrodart$bBROD$n08290571$c$199.95
938 $aBaker and Taylor$bBTCP$n2007938373
938 $aIngram$bINGR$n9780324569728
938 $aYBP Library Services$bYANK$n2754300
029 1 $aAU@$b000042807099
029 1 $aIG#$b9780324569728
029 1 $aNLGGC$b321586077
029 1 $aNZ1$b11602027
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 80 OTHER HOLDINGS