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LEADER: 03883cam 2200553 a 4500
001 ocm58452328
003 OCoLC
005 20160206024727.0
008 041019s2006 ohuab b 001 0 eng
010 $a 2004115360
040 $aDLC$beng$cDLC$dCCS$dBAKER$dBTCTA$dYDXCP$dOCLCO$dSGB$dOCLCF$dOCLCQ
020 $a0324314000$q(instructor edition package)
020 $a9780324314007$q(instructor edition package)
020 $a0324317190$q(instructor edition book)
020 $a9780324317190$q(instructor edition book)
020 $a0324323425$q(book)
020 $a9780324323429$q(book)
020 $a0324226128$q(package)
020 $a9780324226126$q(package)
035 $a(OCoLC)58452328
050 00 $aHD62.7$b.L66 2006
082 00 $a658.02/2$222
245 00 $aSmall business management :$ban entrepreneurial emphasis.
250 $a13th ed. /$bJustin G. Longenecker [and others].
260 $aMason, OH :$bThomson/South-Western,$c℗♭2006.
300 $axx, 636 pages :$bcolor illustrations, color map ;$c29 cm +$e1 CD-ROM (4 3/4 in.)
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aRevised edition of: Small business management / Justin G. Longenecker, Carlos W. Moore, J. William Petty. 12th ed. c2003.
500 $aPasscard for access to free 4-month subscription to InfoTrak inserted before title page.
500 $aAccompanying CD has "Tools for preparing a simplified business plan."
500 $aVarious multi-media instructional materials are available to supplement the text.
504 $aIncludes bibliographical references (pages 601-610) and index.
505 0 $aThe entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.
520 $aThis book is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one. - Publisher.
650 0 $aSmall business$xManagement.
650 7 $aSmall business$xManagement.$2fast$0(OCoLC)fst01121306
700 1 $aLongenecker, Justin G.$q(Justin Gooderl),$d1917-2005.
700 1 $aLongenecker, Justin G.$q(Justin Gooderl),$d1917-2005.$tSmall business management.
776 08 $iOnline version:$tSmall business management.$b13th ed.$dMason, OH : Thomson/South-Western, ℗♭2006$w(OCoLC)802298998
938 $aBaker & Taylor$bBKTY$c107.95$d112.90$i0324314000$n0006432045$sactive
938 $aBaker and Taylor$bBTCP$n2004115360
938 $aYBP Library Services$bYANK$n2989814
029 1 $aAU@$b000026779815
029 1 $aNZ1$b9207528
029 1 $aYDXCP$b2141330
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 159 OTHER HOLDINGS