MARC record from Internet Archive

LEADER: 03422cam 2200457Ii 4500
001 ocn950880582
003 OCoLC
005 20220310114545.0
008 160531t20172017maua b 001 0 eng d
010 $a 2015960964
040 $aLUNQA$beng$erda$cLUNQA$dYDXCP$dOCLCF$dIBI$dOCL$dQGK$dUV0$dFPB$dFYM$dDGU$dOCLCO
020 $a9781305502758$q(paperback)
020 $a1305502752$q(paperback)
035 $a(OCoLC)950880582
082 04 $a658.8/72028567$223
090 $aHF5415.1265$b.B375 2017
100 1 $aBarker, Melissa S.,$eauthor.
245 10 $aSocial media marketing :$ba strategic approach /$cMelissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Mary Lou Roberts, Debra Zahay.
250 $aSecond edition, student edition.
264 1 $aBoston, MA :$bCengage Learning,$c[2017].
264 4 $c©2017
300 $axv, 330 pages :$bcolour illustrations ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aChapter 1. The role of social media marketing -- Chapter 2. Goals and strategies -- Chapter 3. Identifying Target Audiences -- Chapter 4. Rules of engagement for SMM -- Chapter 5. Social media platforms and social networking series -- Chapter 6. Microblogging -- Chapter 7. Content creation and sharing: Blogging, streaming video, podcasts, and webinars -- Chapter 8. Video marketing -- Chapter 9. Marketing on photo sharing sites -- Chapter 10. Discussion, news, social bookmarking, and Q&A sites -- Chapter 11. Content marketing: Publishing articles, white papers, and e-books -- Chapter 12. Mobile marketing on social networks -- Chapter 13. Social media monitoring -- Chapter 14. Tools for managing the social media marketing effort -- Chapter 15. Social media marketing plan -- Appendix: XYZ Coffee Company social media marketing plan.
520 $aPrepare for a successful career in social media marketing or a related field with SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
650 0 $aInternet marketing.
650 0 $aInternet advertising.
650 0 $aViral marketing.
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aViral marketing.$2fast$0(OCoLC)fst01200110
650 7 $aInternet advertising.$2fast$0(OCoLC)fst00977220
700 1 $aBarker, Donald,$d1953-$eauthor.
700 1 $aBormann, Nicholas F.,$eauthor.
700 1 $aRoberts, Mary Lou,$eauthor.
700 1 $aZahay, Debra L.,$eauthor.
938 $aYBP Library Services$bYANK$n12546457
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 58 OTHER HOLDINGS