| Record ID | ia:socialmediamarke0000tros |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/socialmediamarke0000tros/socialmediamarke0000tros_marc.xml |
| Download MARC binary | https://www.archive.org/download/socialmediamarke0000tros/socialmediamarke0000tros_meta.mrc |
LEADER: 01247cam a22003737a 4500
001 2013478723
003 DLC
005 20140618082348.0
008 140606s2013 gw a b 000 0 eng d
010 $a 2013478723
015 $aGBB383675$2bnb
016 7 $a016495983$2Uk
020 $a9783643902641 (pbk.)
020 $a3643902646 (pbk.)
035 $a(OCoLC)ocn858313391
040 $aUKMGB$beng$cUKMGB$dOCLCO$dYDXCP$dBTCTA$dCUV$dDLC
042 $alccopycat
082 04 $a658.872091724$223
050 00 $aHF5415.1265$b.T75 2013
100 1 $aTrost, Elena,$eauthor.
245 10 $aSocial media marketing in BRIC countries :$bexamining case studies of BMW, Adidas and Nivea /$cElena Trost.
264 1 $aBerlin :$bLit,$c2013.
300 $a1 volume (various pagings) :$billustrations ;$c22 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 0 $aInternet economics ;$v6
504 $aIncludes bibliographical references.
610 20 $aBayerische Motoren Werke.
610 20 $aAdidas AG.
610 20 $aNivea (Firm)
650 0 $aInternet marketing$zBRIC countries.
650 0 $aCorporations, German$zBRIC countries.
650 0 $aSocial media$xEconomic aspects$zBRIC countries.