MARC record from Internet Archive

LEADER: 05430cam 2200769 i 4500
001 ocn889183132
003 OCoLC
005 20200617075714.0
008 141103s2015 njua 001 0 eng d
010 $a 2014955782
040 $aBTCTA$beng$erda$cDLC$dBTCTA$dKNJ$dVP@$dYDXCP$dDAD$dZWZ$dNLGGC$dOCLCQ$dSFR$dOCLCF$dPZS$dUKMGB
015 $aGBB554698$2bnb
016 7 $a017171800$2Uk
019 $a1104871331
020 $a9781118951354$q(paperback)
020 $a1118951352$q(paperback)
035 $a(OCoLC)889183132$z(OCoLC)1104871331
037 $bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400$nSAN 200-2272
042 $alccopycat
050 00 $aHF5414$b.Z56 2015
082 04 $a658.8/72$223
100 1 $aZimmerman, Jan,$eauthor.
245 10 $aSocial media marketing all-in-one for dummies /$cby Jan Zimmerman and Deborah Ng.
250 $a3rd edition.
264 1 $aHoboken, NJ :$bJohn Wiley & Sons, Inc.,$c[2015]
264 4 $c©2015
300 $axx, 810 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aFor dummies
500 $aIncludes index.
520 $aMarketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more, Offers tips for showcasing your company with a customized Facebook business page, Presents step-by-step guidance for setting up a social media marketing campaign, Shows you how to use analytics to assess the success of your social media campaign. If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.
505 0 $aMaking the business case for social media -- Tallying the bottom line -- Plotting your social media marketing strategy -- Managing your cybersocial campaign -- Discovering helpful tech tools -- Leveraging search engine optimization (SEO) for social media -- Using social bookmarks, news, and share buttons -- Growing your brand with content -- Exploring content marketing platforms -- Developing a content marketing strategy -- Getting your content to the masses -- Using Twitter as a marketing tool -- Using Twitter as a networking tool -- Finding the right Twitter tools -- Supplementing online marketing tools with Twitter -- Hosting Twitter chats -- Using Facebook as a marketing tool -- Creating and sharing content on Facebook -- Gaining insights about your Facebook community -- Advertising on Facebook -- Getting started with Instagram -- Promoting yourself with LinkedIn -- Promoting your business with LinkedIn -- Starting a LinkedIn group -- Using LinkedIn as a content platform -- Pinning down Pinterest -- Marketing with Pinterest -- Driving sales with Pinterest -- Weighing the business benefits of minor social sites -- Leaping into Google+ -- Maximizing stratified social communities -- Profiting form mid-sized social media channels -- Making social media mobile -- Multiplying your impact -- Delving into data -- Analyzing content-sharing metrics -- Analyzing Twitter metrics -- Analyzing Facebook metrics -- Measuring other social media networks -- Comparing metrics from different marketing techniques -- Making decisions by the numbers.
650 0 $aSocial media$xMarketing.
650 0 $aSocial marketing.
650 0 $aInternet advertising.
650 0 $aInternet marketing.
650 0 $aOnline social networks.
650 0 $aSocial media.
650 17 $aMarketing.$2gtt$0(NL-LeOCL)078583810
650 17 $aInternet.$2gtt$0(NL-LeOCL)101068689
650 17 $aSociale netwerken.$2gtt$0(NL-LeOCL)097778354
650 7 $aMarketing sur Internet.$2ram
650 7 $aRéseaux sociaux (Internet)$2ram
650 7 $aMédias sociaux$xMarketing.$2ram
650 7 $aMarketing social.$2ram
650 7 $aPublicité sur Internet.$2ram
650 7 $aInternet advertising.$2fast$0(OCoLC)fst00977220
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aOnline social networks.$2fast$0(OCoLC)fst01741311
650 7 $aSocial marketing.$2fast$0(OCoLC)fst01122635
650 7 $aSocial media.$2fast$0(OCoLC)fst01741098
700 1 $aNg, Deborah,$eauthor.
830 0 $a--For dummies.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy1603/2014955782-t.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1513/2014955782-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1606/2014955782-d.html
938 $aBaker and Taylor$bBTCP$nBK0015529260
938 $aYBP Library Services$bYANK$n12015534
029 1 $aAU@$b000054702733
029 1 $aNLGGC$b393194426
029 1 $aNZ1$b15937147
029 1 $aZWZ$b191637211
029 1 $aUKMGB$b017171800
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 244 OTHER HOLDINGS