MARC record from Internet Archive

LEADER: 05186cam 2200697 i 4500
001 ocn945352735
003 OCoLC
005 20211213014644.0
008 160801s2016 nyua b 001 0 eng
010 $a 2016031559
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019 $a959883385$a1201962284
020 $a9780316359528$q(hardback)
020 $a0316359521$q(hardback)
020 $z9781478940197$q(audio download)
020 $z9781478943419$q(audio cd)
020 $z9780316359542$q(E-book)
020 $a9780316431217
020 $a0316431214
035 $a(OCoLC)945352735$z(OCoLC)959883385$z(OCoLC)1201962284
042 $apcc
050 00 $aHM742$b.L83 2016
082 00 $a302.23/1$223
084 $aBUS070030$aCOM060140$aSOC052000$2bisacsh
084 $aG206.2$2clc
100 1 $aLuckett, Oliver,$eauthor.
245 14 $aThe social organism :$ba radical understanding of social media to transform your business and life /$cOliver Luckett and Michael J. Casey.
250 $aFirst edition.
264 1 $aNew York :$bHachette Books,$c2016.
300 $axxxix, 292 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-read theory of social media how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next"--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 261-279) and index.
505 0 $aPreface: Purging hate -- Introduction: Epiphany in the desert: the seven rules of life in social media -- The algorithm of life: how we process information and evolve as a society -- From steeples to Snapchat: the Darwinian march of media -- The age of holarchy: the interconnected, decentralized cell structure of social media -- Cracking the memetic code: how ideas spread like viruses -- Balanced diet: the organism must be fed healthy content -- The immune system: how social media responds to unwelcome threats -- Confronting our pathogens: bolstering the cultural immune system -- Thomas and Teddy: the open constitution of the social organism -- Digital culture: toward a global brain.
650 0 $aOnline social networks in business.
650 0 $aSocial media.
650 0 $aSocial change.
650 7 $aBUSINESS & ECONOMICS$xIndustries$xComputer Industry.$2bisacsh
650 7 $aCOMPUTERS$xWeb$xSocial Networking.$2bisacsh
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aOnline social networks in business.$2fast$0(OCoLC)fst01930613
650 7 $aSocial change.$2fast$0(OCoLC)fst01122310
650 7 $aSocial media.$2fast$0(OCoLC)fst01741098
650 7 $aSocial networking.$2sears
650 7 $aBusiness.$2sears
650 7 $aSocial change.$2sears
700 1 $aCasey, Michael,$d1967-$eauthor.
938 $aBrodart$bBROD$n115195637
938 $aBaker and Taylor$bBTCP$nBK0018546468
938 $aYBP Library Services$bYANK$n13909003
938 $aYBP Library Services$bYANK$n13121679
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029 1 $aUKMGB$b018092367
029 1 $aUNITY$b139304878
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948 $hNO HOLDINGS IN P4A - 406 OTHER HOLDINGS