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LEADER: 01687cam a2200313 a 4500
001 2007020423
003 DLC
005 20100602130431.0
008 070515s2008 njua b 001 0 eng
010 $a 2007020423
020 $a0131857266 (hardback : alk. paper)
020 $a9780131857261 (hardback : alk. paper)
035 $a(OCoLC)ocn129958784
035 $a(OCoLC)129958784
040 $aDLC$cDLC$dBAKER$dBTCTA$dC#P$dYDXCP$dDLC
050 00 $aHD58.7$b.B679 2008
082 00 $a659.2$222
100 1 $aBouchikhi, Hamid.
245 14 $aThe soul of the corporation :$bhow to manage the identity of your company /$cHamid Bouchikhi, John R. Kimberly.
260 $aUpper Saddle River, N.J. :$bWharton School Pub.,$cc2008.
300 $axxxviii, 208 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aLeadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.
650 0 $aCorporate culture.
650 0 $aCorporate image.
650 0 $aBrand name products$xManagement.
650 0 $aBusiness names$xManagement.
700 1 $aKimberly, John R.$q(John Robert),$d1942-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0718/2007020423.html