MARC record from Internet Archive

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001 ocm52788611
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008 030805s2002 dcu ob 001 0 eng d
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020 $a9786610185214
020 $a6610185212
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110 2 $aInstitute of Medicine (U.S.).$bCommittee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations.
245 10 $aSpeaking of health :$bassessing health communication strategies for diverse populations /$cCommittee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health, Institute of Medicine.
260 $aWashington, D.C. :$bNational Academies Press,$c℗♭2002.
300 $a1 online resource (xix, 356 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
504 $aIncludes bibliographical references (pages 273-318) and index.
505 0 $a1. Introduction -- 2. Theory -- 3. Health communication campaigns exemplar -- 4. The Mammography exemplar -- 5. The Diabetes exemplar -- 6. New communication applications and technologies and diverse populations -- 7. Toward a new definition of diversity -- 8. Findings and recommendations.
588 0 $aPrint version record.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
533 $aElectronic reproduction.$b[Place of publication not identified] :$cHathiTrust Digital Library,$d2010.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2010$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
520 1 $a"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century."--Jacket.
650 0 $aCommunication in medicine.
650 0 $aHealth promotion.
650 02 $aHealth Services Accessibility.
650 02 $aHealth Promotion.
650 02 $aMethods.
650 02 $aCommunication.
650 02 $aCultural Diversity.
650 12 $aHealth Promotion$xmethods.
650 6 $aCommunication en me decine.
650 6 $aPromotion de la sante
650 7 $aMEDICAL$xPreventive Medicine.$2bisacsh
650 7 $aHEALTH & FITNESS$xHealthy Living.$2bisacsh
650 7 $aHEALTH & FITNESS$xReference.$2bisacsh
650 7 $aHEALTH & FITNESS$xHolism.$2bisacsh
650 7 $aCommunication in medicine.$2fast$0(OCoLC)fst00870205
650 7 $aHealth promotion.$2fast$0(OCoLC)fst00953194
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655 4 $aElectronic books.
776 08 $iPrint version:$aInstitute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations.$tSpeaking of health.$dWashington, D.C. : National Academies Press, ℗♭2002$z0309072719$w(DLC) 2002012033$w(OCoLC)50339977
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856 40 $3National Academies Press$uhttp://www.nap.edu/catalog.php?record_id=10018
856 40 $3National Academies Press$uhttps://www.nap.edu/catalog.php?record_id=10018
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856 41 $3National Academies Press$uhttp://books.nap.edu/openbook.php?record_id=10018&page=R1
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856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016761774&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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