| Record ID | ia:sportmarketing0000mull_n0q5 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/sportmarketing0000mull_n0q5/sportmarketing0000mull_n0q5_marc.xml |
| Download MARC binary | https://www.archive.org/download/sportmarketing0000mull_n0q5/sportmarketing0000mull_n0q5_meta.mrc |
LEADER: 01517cam a22002774a 4500
001 407994
005 20070905142137.0
008 061025s2007 ilua b 001 0 eng
010 $a 2006035638
035 $a74941202
040 $aDLC$cDLC$dBAKER$dBTCTA$dC#P$dYDXCP$dNLGGC
020 $a0736060529
020 $a9780736060523
050 00 $aGV716$b.M85 2007
049 $aXIMM
100 1 $aMullin, Bernard James.
245 10 $aSport marketing /$cBernard J. Mullin, Stephen Hardy, William A. Sutton.
250 $a3rd ed.
260 $aChampaign, IL :$bHuman Kinetics,$cc2007.
300 $axii, 539 p. :$bill. ;$c29 cm.
504 $aIncludes bibliographical references (p. 501-522) and index.
505 0 $aThe special nature of sport marketing -- Strategic marketing management -- Studies of sport consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in sport marketing -- Market segmentation -- The sport product -- Managing sport brands -- Licensed and branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship -- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling the marketing mix -- The legal aspects of sport marketing -- The shape of things to come -- Appendix A : Sport industry organizations -- Appendix B : Sample surveys.
650 0 $aSports$xMarketing.
700 1 $aHardy, Stephen,$d1948-
700 1 $aSutton, William Anthony,$d1951-
994 $aC0$bXIM