| Record ID | ia:sportsmarketingc0000broo |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/sportsmarketingc0000broo/sportsmarketingc0000broo_marc.xml |
| Download MARC binary | https://www.archive.org/download/sportsmarketingc0000broo/sportsmarketingc0000broo_meta.mrc |
LEADER: 03265cam 2200685 a 4500
001 ocm29311830
003 OCoLC
005 20180726225131.0
008 931028s1994 njua b 001 0 eng
010 $a 93039462
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020 $a9780138358938
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050 00 $aGV716$b.B76 1994
082 00 $a338.4/7796$220
084 $aQP 632$2rvk
084 $aSPO 571f$2stub
084 $aWIR 810f$2stub
084 $aZX 7090$2rvk
100 1 $aBrooks, Chris$q(Christine)
245 10 $aSports marketing :$bcompetitive business strategies for sports /$cChristine M. Brooks.
260 $aEnglewood Cliffs, N.J. :$bPrentice Hall,$c℗♭1994.
300 $axiii, 333 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aTakink care -- Understanding markets -- Structure of the sports industry -- Sports publics -- Sports products and sports markets -- Adult sports participant -- Conducting market research -- Sponsorship within the corporate marketing framework -- Designing sponsorship packages -- Putting a sports sponsorship plan together -- Pricing sponsorship packages -- Sponsorship publicity -- Analyzing competitive forces -- Appendix A Writing your strategic plan.
520 $aManuel d'enseignement couvrant la de marche du marketing du sport, de la compre hension du marche au de veloppement du plan de sponsoring. Les marche es, les secteurs du marche , le sponsoring, le plan strate gique. Ouvrage didactique et ope rationnel, facile a utiliser.
650 0 $aSports$zUnited States$xMarketing.
650 0 $aSports$xEconomic aspects$zUnited States.
650 6 $aSports$zE tats-Unis$xMarketing.
650 6 $aSports$xAspect e conomique$zE tats-Unis.
650 7 $aSports$xEconomic aspects.$2fast$0(OCoLC)fst01130450
650 7 $aSports$xMarketing.$2fast$0(OCoLC)fst01130476
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aMarketing$2gnd
650 7 $aMarketingmanagement$2gnd
650 7 $aSport$2gnd
650 7 $aSportsponsoring$2gnd
650 7 $aSporto konomie$2gnd
650 7 $aWettbewerbsstrategie$2gnd
650 7 $aSports$xOrganisation et administration$zE tats-Unis.$2ram
650 7 $aSports$xAspect e conomique$zE tats-Unis.$2ram
776 08 $iOnline version:$aBrooks, Chris (Christine).$tSports marketing.$dEnglewood Cliffs, N.J. : Prentice Hall, ℗♭1994$w(OCoLC)606417767
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