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MARC record from Internet Archive

LEADER: 00933cam a2200277 i 4500
001 2013938963
003 DLC
005 20140203121748.0
008 130426s2013 mau b 001 0 eng
010 $a 2013938963
020 $a9781848448414 (hardback)
020 $a9781782548195 (pbk.)
040 $aDLC$beng$erda$cDLC
042 $apcc
050 00 $aGV716$b.D38 2014
082 00 $a338.4/7796$223
100 1 $aDavis, John A.
245 10 $aSports marketing :$bcreating long term value /$cJohn A. Davis, SP Jain School of Global Management, Singapore-Dubai-Sydney, Jessica Zutz Hilbert, University of Oregon, USA.
264 1 $aCheltenham, UK :$bEdward Elgar,$c[2013]
300 $axxi, 387 pages ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aSports$xMarketing.
700 1 $aHilbert, Jessica Zutz.