MARC record from Internet Archive

LEADER: 02643cam a22003494i 4500
001 2014032424
003 DLC
005 20150702081047.0
008 140815s2015 enka b 001 0 eng
010 $a 2014032424
020 $a9780415630467 (hardback)
020 $a9780415630474 (paperback)
020 $z9780203097618 (ebook)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aGV716$b.D42 2015
082 00 $a796.06/88$223
084 $aBUS043000$aSPO000000$aSPO068000$2bisacsh
100 1 $aDeGaris, Larry.
245 10 $aSports marketing :$ba practical approach /$cLarry DeGaris.
264 1 $aLondon ;$aNew York, NY :$bRoutledge,$c2015.
300 $axiv, 281 pages :$billustrations ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved -- ticket sales, media and sponsorship -- and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aSports$xMarketing.
650 0 $aSports$xEconomic aspects.
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aSPORTS & RECREATION / General.$2bisacsh
650 7 $aSPORTS & RECREATION / Business Aspects.$2bisacsh