| Record ID | ia:sportsmarketingp0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/sportsmarketingp0000unse/sportsmarketingp0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/sportsmarketingp0000unse/sportsmarketingp0000unse_meta.mrc |
LEADER: 01093cam a22002894a 4500
001 2003020653
003 DLC
005 20060714124414.0
008 030923s2004 njua b 001 0 eng
010 $a 2003020653
020 $a0805848266 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aGV716$b.S649 2004
082 00 $a338.4/3$222
245 00 $aSports marketing and the psychology of marketing communication /$cedited by Lynn R. Kahle, Chris Riley.
260 $aMahwah, N.J. :$bL. Erlbaum Associates,$c2004.
300 $axxiii, 415 p. :$bill. ;$c24 cm.
440 0 $aAdvertising and consumer psychology
504 $aIncludes bibliographical references and indexes.
650 0 $aSports$zUnited States$xMarketing.
650 0 $aSports$zUnited States$xPsychological aspects.
650 0 $aCommunication in marketing.
700 1 $aKahle, Lynn R.
700 1 $aRiley, Chris,$d1958-
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip049/2003020653.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0662/2003020653-d.html