| Record ID | ia:standardlexikonf0000kosc |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/standardlexikonf0000kosc/standardlexikonf0000kosc_marc.xml |
| Download MARC binary | https://www.archive.org/download/standardlexikonf0000kosc/standardlexikonf0000kosc_meta.mrc |
LEADER: 00722cam a2200217 a 4500
001 87143648
003 DLC
005 20091216081544.0
008 870608s1987 gw a r 000 0 ger
010 $a 87143648
020 $a3598105835
040 $aDLC$cDLC$dDLC
050 00 $aHF5415$b.K617 1987
082 00 $a380.1/03/31$219
100 1 $aKoschnick, Wolfgang J.,$d1942-
245 10 $aStandard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung /$cWolfgang J. Koschnick.
260 $aMünchen ;$aNew York :$bK.G. Saur,$c1987.
300 $avi, 940 p. :$bill. ;$c22 cm.
650 0 $aMarketing$xDictionaries$xGerman.
650 0 $aCommerce$xDictionaries$xGerman.
650 0 $aMass media$xDictionaries$xGerman.