MARC record from Internet Archive

LEADER: 05263cam 2200805 i 4500
001 ocn881888188
003 OCoLC
005 20220917134052.0
008 150205s2015 nyu b 001 0 eng
010 $a 2014038643
040 $aDLC$beng$erda$cDLC$dYDX$dYDXCP$dBTCTA$dOCLCF$dIEP$dIH9$dCDX$dILM$dOCLCQ$dNZPPC$dSFR$dNZWAC$dOCLCQ$dUOK$dUKMGB$dCNGUL$dOCLCQ$dOCLCO
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015 $aGBB660302$2bnb
016 7 $a017048491$2Uk
016 7 $a017833765$2Uk
019 $a902669084$a908278525
020 $a9781591847403$q(hardback)
020 $a1591847400$q(hardback)
020 $a9780698170483
020 $a0698170482
020 $a0241187281
020 $a9780241187289
020 $a0241247012
020 $a9780241247013
020 $z9780241972236$q(ebook)
035 $a(OCoLC)881888188$z(OCoLC)902669084$z(OCoLC)908278525
042 $apcc
050 00 $aHD53$b.C562 2015
082 00 $a650.1$223
084 $aBUS012000$aBUS059000$aBUS046000$2bisacsh
084 $aC933$2clc
100 1 $aClark, Dorie.
245 10 $aStand out :$bhow to find your breakthrough idea and build a following around it /$cDorie Clark.
264 1 $aNew York :$bPortfolio/Penguin,$c2015.
300 $a214 pages ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--$cProvided by publisher.
520 $a"Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 203-207) and index.
505 0 $aFinding your breakthrough idea. The big idea -- Develop your expert niche -- Provide new research -- Combine ideas -- Create a framework -- Building a following around your ideas. Build your network -- Build your audience -- Build a community -- Making it happen. Putting thought leadership into practice.
650 0 $aCreative ability in business.
650 0 $aCareer development.
650 0 $aSuccess in business.
650 2 $aCareer Mobility
650 6 $aCréativité dans les affaires.
650 6 $aPlan de carrière.
650 6 $aSuccès dans les affaires.
650 7 $aBUSINESS & ECONOMICS$xCareers$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xSkills.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMotivational.$2bisacsh
650 7 $aLeadership.$2cct
650 7 $aInfluence (Psychology)$2cct
650 7 $aPersuasion (Psychology)$2cct
650 7 $aSuccess in business.$2cct
650 7 $aCareer development.$2fast$0(OCoLC)fst00847280
650 7 $aCreative ability in business.$2fast$0(OCoLC)fst00882438
650 7 $aSuccess in business.$2fast$0(OCoLC)fst01137062
776 08 $iEbook version :$z9780241972236
856 12 $3Cover image$uftp://ppftpuser:welcome@ftp01.penguingroup.com/BooksellersandMedia/Covers/2008_2009_New_Covers/9781591847403.jpg
938 $aBaker and Taylor$bBTCP$nBK0015204191
938 $aCoutts Information Services$bCOUT$n28558792
938 $aYBP Library Services$bYANK$n11937059
029 1 $aAU@$b000054210249
029 1 $aNZ1$b16030938
029 1 $aUKMGB$b017048491
029 1 $aUKMGB$b017833765
994 $aZ0$bGTX
948 $hNO HOLDINGS IN GTX - 449 OTHER HOLDINGS