MARC record from Internet Archive

LEADER: 02599cam a22003857i 4500
001 2013937895
003 DLC
005 20151006080346.0
008 130415t20132013flu 000 0 eng d
010 $a 2013937895
020 $a9780988641877 (hbk.)
020 $a0988641879 (hbk.)
035 $a(OCoLC)ocn879602888
040 $aHHO$beng$cHHO$erda$dOCLCO$dOCLCF$dFJD$dDLC
042 $alccopycat
050 00 $aHF5438.25$b.N326 2013
082 04 $a658.8$223
100 1 $aNanton, Nick,$eauthor.
245 10 $aStory $elling :$bHollywood secrets revealed how to sell without selling by telling your brand story /$cby Nick Nanton, Esq., and JW Dicks, Esq.
246 30 $aStory selling
246 3 $aStorySelling
264 1 $aWinter Park, Florida :$bCelebrity Press,$c[2013]
264 4 $c©2013
300 $a221 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aThe power of storyselling: how it works. Storyselling: in the beginning -- The science of storyselling: hitting the "love hormone" -- Storyselling is believing: The truth about fact and fiction -- The business of storyselling: how it works. Storyselling: the secret to celebrity branding sucess --Your storyselling journey: keying into the ultimate story -- The four most effecrtive storyselling plots: choosing your narrative -- Your storyselling logline: the first step to your narrative -- The storytelling behind storyselling: six marvelous steps to implementing your narrative -- Putting your storyselling all together: the branded film -- Storyselling in action: the Car Men case study -- Storyselling in action: realizing results. Cementing your storyselling: gaining internal and external control -- Storyselling and core values: the results fitness case study -- Marketing through storyselling: creating cumulative impact -- Storyselling for a cause: boosting awareness, raising money and creating change -- Storyselling with social media: creating (and controlling) the conversation -- The next chapter of your storyselling: securing your brand for the future -- The Dicks + Nanton Celebrity Branding Agency resources -- What others are saying about storyselling.
650 0 $aSelling$xPsychological aspects.
650 0 $aBranding (Marketing)
650 0 $aCorporate image.
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aCorporate image.$2fast$0(OCoLC)fst00879659
650 7 $aSelling$xPsychological aspects.$2fast$0(OCoLC)fst01112040
700 1 $aDicks, J. W.$q(Jack William),$d1949-$eauthor.