| Record ID | ia:strategicbrandma0000elli |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicbrandma0000elli/strategicbrandma0000elli_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicbrandma0000elli/strategicbrandma0000elli_meta.mrc |
LEADER: 01200cam a2200325 a 4500
001 2006033911
003 DLC
005 20070515104835.0
008 061016s2007 enka b 001 0 eng
010 $a 2006033911
015 $aGBA671687$2bnb
016 7 $a013536594$2Uk
020 $a0199260001
020 $a9780199260003
035 $a(OCoLC)ocm74915184
035 $a(OCoLC)74915184
040 $aDLC$cDLC$dBAKER$dBWKUK$dUKM$dYDXCP$dBTCTA$dDLC
050 00 $aHF5415.15$b.E43 2007
082 00 $a658.8/27$222
100 1 $aElliott, Richard H.
245 10 $aStrategic brand management /$cRichard Elliott, Larry Percy.
260 $aOxford ;$aNew York :$bOxford University Press,$c2007.
300 $axiv, 265 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
650 0 $aProduct management.
650 0 $aStrategic planning.
700 1 $aPercy, Larry.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip074/2006033911.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html