| Record ID | ia:strategicbrandma0000kell |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicbrandma0000kell/strategicbrandma0000kell_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicbrandma0000kell/strategicbrandma0000kell_meta.mrc |
LEADER: 00714cam a2200229 a 4500
001 2012024141
003 DLC
005 20120911083232.0
008 120615s2013 maua b 001 0 eng
010 $a 2012024141
020 $a9780132664257 (hbk.)
040 $aDLC$cDLC
042 $apcc
050 00 $aHD69.B7$bK45 2013
082 00 $a658.8/27$223
100 1 $aKeller, Kevin Lane,$d1956-
245 10 $aStrategic brand management :$bbuilding, measuring, and managing brand equity /$cKevin Lane Keller.
250 $a4th ed.
260 $aBoston :$bPearson,$cc2013.
300 $axxviii, 562 p. :$bcol. ill. ;$c29 cm.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products$xManagement.