| Record ID | ia:strategicbrandma0000kell_c9e5 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicbrandma0000kell_c9e5/strategicbrandma0000kell_c9e5_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicbrandma0000kell_c9e5/strategicbrandma0000kell_c9e5_meta.mrc |
LEADER: 00998cam a2200277 a 4500
001 2007003552
003 DLC
005 20080725082545.0
008 070126s2008 njua b 001 0 eng
010 $a 2007003552
020 $a9780131888593 (casebound)
020 $a0131888595 (casebound)
035 $a(OCoLC)ocm80461138
035 $a(OCoLC)80461138
040 $aDLC$cDLC$dYDX$dBAKER$dBTCTA$dYDXCP$dNLGGC$dOCLCG$dDLC
050 00 $aHD69.B7$bK45 2008
082 00 $a658.8/27$222
084 $a85.40$2bcl
100 1 $aKeller, Kevin Lane,$d1956-
245 10 $aStrategic brand management :$bbuilding, measuring, and managing brand equity /$cKevin Lane Keller.
250 $a3rd ed.
260 $aUpper Saddle River, NJ :$bPearson/Prentice Hall,$cc2008.
300 $axxi, 692 p. :$bcol. ill. ;$c27 cm.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products$xManagement.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip079/2007003552.html