| Record ID | ia:strategicbrandma00kapf_0 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicbrandma00kapf_0/strategicbrandma00kapf_0_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicbrandma00kapf_0/strategicbrandma00kapf_0_meta.mrc |
LEADER: 00857cam a2200241 a 4500
001 263623
005 20000320120559.0
008 931104t19941992nyua b 001 0 eng
010 $a 93042424 //r96$o29389852
035 $9ADG-2339
040 $aDLC$cDLC$dXIM
020 $a0029170451 :$c$27.95
041 1 $aeng$hfre
050 00 $aHD69.B7$bK37 1994
082 00 $a658.8/343$220
049 $aXIMM
100 1 $aKapferer, Jean-Noël.
245 10 $aStrategic brand management :$bnew approaches to creating and evaluating brand equity /$cJean-Noël Kapferer ; [translated by Philip Gibbs].
260 $aNew York :$bFree Press ;$aToronto :$bMaxwell Macmillan Canada,$c[1994?], c1992.
300 $av, 341 p. :$bill. ;$c25cm.
504 $aIncludes bibliographical references (p. 309-319) and index.
650 0 $aBrand name products$xManagement.
994 $aE0$bXIM