| Record ID | ia:strategicintegra0000perc |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicintegra0000perc/strategicintegra0000perc_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicintegra0000perc/strategicintegra0000perc_meta.mrc |
LEADER: 02347cam a2200349 i 4500
001 2013050202
003 DLC
005 20150827103207.0
008 140106s2014 enka b 001 0 eng
010 $a 2013050202
020 $a9780415822084 (hardback)
020 $a9780415822091 (paperback)
020 $z9780203553916 (ebook)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHF5415.123$b.P475 2014
082 00 $a658.8/02$223
084 $aBUS043000$aBUS000000$2bisacsh
100 1 $aPercy, Larry.
245 10 $aStrategic integrated marketing communications /$cLarry Percy.
250 $aSecond edition.
264 1 $aAbingdon, Oxon :$bRoutledge,$c2014.
300 $axiv, 320 pages :$billustrations, tables :$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to integrate them. Managing these modes is, at its heart, a matter of strategy. A strategic approach to IMC will ensure you brand cohesion, cost effectiveness, a seamless experience of the customer, and a measurable contribution to the goals of the organisation. Now in its second edition, Strategic Integrated Marketing Communications is the only IMC textbook with a strategic perspective to help you meet these goals. New to this edition: New chapters on social media and now to integrate them into your marketing function Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes An extended section on IMC and planningAs an experienced top-level consultant, Percy writes with practicality, clarity and brevity, making this the perfect textbook of choice for shorter courses and learning professionals. "--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aCommunication in marketing.
650 0 $aStrategic planning.
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / General.$2bisacsh