MARC record from Internet Archive

LEADER: 02917cam 2200505 a 4500
001 ocm35617992
003 OCoLC
005 20180412031519.0
008 960627s1996 inua 001 0 eng d
010 $a 96068978
040 $aMiTrWC$beng$cDLC$dSQU$dBTCTA$dYDXCP$dTULIB$dOCLCO$dOCLCF$dOCLCQ$dIPL$dOCLCQ$dCSJ$dOCLCQ
020 $a0789708272
020 $a9780789708274
035 $a(OCoLC)35617992
042 $alccopycat
050 00 $aHF5415.1265$b.V37 1996
082 04 $a658.8
100 1 $aVassos, Tom.
245 10 $aStrategic Internet marketing /$cTom Vassos.
260 $aIndianapolis :$bQue,$c℗♭1996.
300 $axxii, 326 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aBusiness computer library
500 $aIncludes index.
505 0 $aDefining your stakeholders and setting objectives -- The Internet Bullseye Marketing Model: planning your Internet strategy -- Transitioning from the physical to the virtual -- Market research on the Internet -- Implementing the initial four stages of Web site development -- Interactive and database Web site strategies -- Advanced Web site development strategies -- Implementing the final five stages of Web site development -- Creating and maintaining Web content -- Driving traffic to your site -- Advanced Internet technologies -- Marketing by E-mail--Internet "outbound" marketing strategies -- Proactive marketing on the Internet -- Proactive marketing off the Internet -- Online commerce: closing sales on the Internet -- About the online component of the book -- Index.
520 1 $a"Use the Internet as a lethal competitive weapon! With this professional reference, you'll find cutting-edge strategies for using the Internet to successfully market your products and services. You'll find surefire techniques for planning and implementing your own Internet marketing strategy. You'll learn the secrets behind today's most successful Internet sites. And you'll use expert advice to make enlightened decisions for implementing your own marketing plan."--Jacket.
650 0 $aInternet marketing.
650 0 $aInternet advertising.
650 0 $aInternet.
650 7 $aInternet.$2fast$0(OCoLC)fst00977184
650 7 $aInternet advertising.$2fast$0(OCoLC)fst00977220
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
776 08 $iOnline version:$aVassos, Tom.$tStrategic Internet marketing.$dIndianapolis : Que, ℗♭1996$w(OCoLC)988740080
830 0 $aQue business computer library.
938 $aBaker and Taylor$bBTCP$n96068978
938 $aYBP Library Services$bYANK$n622559
029 1 $aAU@$b000012576249
029 1 $aNZ1$b2915097
029 1 $aUKWLT$b292586
029 1 $aUNITY$b042879094
029 1 $aYDXCP$b622559
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 182 OTHER HOLDINGS