| Record ID | ia:strategicmarketi0000crav |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicmarketi0000crav/strategicmarketi0000crav_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicmarketi0000crav/strategicmarketi0000crav_meta.mrc |
LEADER: 00653cam a2200217 a 4500
001 81082996
003 DLC
005 19840808000000.0
008 820426s1982 ilua b 00110 eng
010 $a 81082996 //r84
020 $a0256026459
050 0 $aHF5415.135$b.C72
082 0 $a658.8/02$219
100 10 $aCravens, David W.
245 10 $aStrategic marketing /$cDavid W. Cravens.
260 0 $aHomewood, Ill. :$bR.D. Irwin,$c1982.
300 $axv, 456 p. :$bill. ;$c24 cm.
440 4 $aThe Irwin series in marketing
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xDecision making.
650 0 $aMarketing$xManagement.