| Record ID | ia:strategicmarketi0000crav_s5b6 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicmarketi0000crav_s5b6/strategicmarketi0000crav_s5b6_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicmarketi0000crav_s5b6/strategicmarketi0000crav_s5b6_meta.mrc |
LEADER: 00754cam a2200253 a 4500
001 96012050
003 DLC
005 20080124085937.0
008 960312s1997 ilua b 001 0 eng
010 $a 96012050
020 $a0256214387
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.135$b.C72 1997
082 00 $a658.8/02$220
100 1 $aCravens, David W.
245 10 $aStrategic marketing /$cDavid W. Cravens.
250 $a5th ed.
260 $aChicago :$bIrwin,$cc1997.
300 $axviii, 670 p. :$bill. ;$c24 cm.
440 4 $aThe Irwin series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xDecision making.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xManagement$vCase studies.