| Record ID | ia:strategicmarketi0000smit_y7g1 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicmarketi0000smit_y7g1/strategicmarketi0000smit_y7g1_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicmarketi0000smit_y7g1/strategicmarketi0000smit_y7g1_meta.mrc |
LEADER: 02429cam 2200577Ia 4500
001 ocm37768825
003 OCoLC
005 20210724002548.0
008 971010s1997 enka b 001 0 eng d
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015 $ab97Z2211
019 $a877672471
020 $a0749420138
020 $a9780749420130
035 $a(OCoLC)37768825$z(OCoLC)877672471
050 14 $aHF5415.123$b.S65 1997
082 04 $a658.802$221
084 $a85.40$2bcl
084 $aQP 600$2rvk
084 $aG 5.88
100 1 $aSmith, P. R.$q(Paul Russell),$d1957-
245 10 $aStrategic marketing communications :$bnew ways to build and integrate communication /$cPaul Smith, Chris Berry and Alan Pulford.
260 $aLondon :$bKogan Page,$c1997.
300 $axiv, 290 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $aFollowing the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
650 0 $aCommunication in marketing.
650 7 $aCommunication in marketing.$2fast$0(OCoLC)fst00870196
650 7 $aKommunikation$2gnd
650 7 $aMarketing$2gnd
650 17 $aMarketing.$2gtt
650 17 $aStrategische planning.$2gtt
650 17 $aCommunicatie.$2gtt
653 0 $aCommunication in marketing
700 1 $aBerry, Chris.
700 1 $aPulford, Alan.
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007880824&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 $uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007880824&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA$zInhaltsverzeichnis
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029 1 $aNLGGC$b158529979
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029 1 $aUNITY$b010183477
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 92 OTHER HOLDINGS