| Record ID | ia:strategicmarketi00crav_0 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicmarketi00crav_0/strategicmarketi00crav_0_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicmarketi00crav_0/strategicmarketi00crav_0_meta.mrc |
LEADER: 01150cam a2200313 a 4500
001 2007049708
003 DLC
005 20080505083653.0
008 071206s2009 mauab b 001 0 eng
010 $a 2007049708
020 $a9780073381008 (alk. paper)
020 $a0073381004 (alk. paper)
035 $a(OCoLC)ocn183162481
035 $a(OCoLC)183162481$z(OCoLC)156810220
040 $aDLC$cDLC$dBAKER$dYDXCP$dC#P$dBWX$dBTCTA$dDLC
050 00 $aHF5415.135$b.C72 2009
082 00 $a658.8/02$222
100 1 $aCravens, David W.
245 10 $aStrategic marketing /$cDavid W. Cravens, Nigel F. Piercy.
250 $a9th ed.
260 $aBoston :$bMcGraw-Hill Irwin,$cc2009.
300 $axv, 784 p. :$bill., map ;$c27 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xDecision making.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xManagement$vCase studies.
700 1 $aPiercy, Nigel.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049708-t.html