| Record ID | ia:strategicmarketi02edcrav |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicmarketi02edcrav/strategicmarketi02edcrav_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicmarketi02edcrav/strategicmarketi02edcrav_meta.mrc |
LEADER: 01844cam 2200481 a 4500
001 ocm12560089
003 OCoLC
005 20200925051437.0
008 850122s1986 ilua b 000 0 eng
010 $a 85060246
040 $aDLC$beng$cDLC$dYDXCP$dAU@$dOCLCQ$dOG#$dBDX$dOCLCF$dCQ$$dOCLCQ$dUKMGB$dOCLCO$dOCLCQ$dI8M$dOCLCQ$dGILDS$dEUQ$dOCLCQ
016 7 $a007088393$2Uk
019 $a1065371233$a1078799367$a1086341131
020 $a0256033714
020 $a9780256033717
020 $a0256051542$q(instructor's manual)
020 $a9780256051544$q(instructor's manual)
035 $a(OCoLC)12560089$z(OCoLC)1065371233$z(OCoLC)1078799367$z(OCoLC)1086341131
050 00 $aHF5415$b.C6944 1986
082 0 $a658.8/02$219
100 1 $aCravens, David W.
245 10 $aStrategic marketing cases and applications /$cDavid W. Cravens, Charles W. Lamb, Jr.
250 $a2nd ed.
260 $aHomewood, Ill. :$bR.D. Irwin,$c1986.
300 $axxi, 803 pages :$billustrations ;$c25 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe Irwin series in marketing
504 $aIncludes bibliographical references.
650 0 $aMarketing$vCase studies.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
653 $aMarketing
655 4 $aCase studies.
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aLamb, Charles W.
776 08 $iOnline version:$aCravens, David W.$tStrategic marketing cases and applications.$b2nd ed.$dHomewood, Ill. : R.D. Irwin, 1986$w(OCoLC)755261524
830 0 $aIrwin series in marketing.
938 $aBrodart$bBROD$n37117084$c$34.95
938 $aYBP Library Services$bYANK$n144816
029 1 $aAU@$b000004220057
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 146 OTHER HOLDINGS