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003 OCoLC
005 20191210235029.0
008 080717s2008 njua b 001 0 eng
010 $a 2008274680
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100 1 $aAaker, David A.
245 10 $aStrategic market management /$cDavid A. Aaker.
250 $a8th ed.
260 $aHoboken, NJ :$bWiley,$c℗♭2008.
300 $axii, 322 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aStrategic market management : an introduction -- pt. I. Strategic analysis: External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Case challenges for part I -- pt. II. Creating, adapting, and implementing strategy: Creating advantage, synergy, and strategic philosophies -- Alternate value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new business -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- Organizational issues -- Case challenges for part II -- Appendix : Planning forms.
520 $aSignificantly revised and updated to reflect current business thinking and market conditions, this edition illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making. By using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book helps managers identify and evaluate numerous strategic investment alternatives. This new edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, the value of relevance, and competitor analysis.
650 0 $aMarketing$xManagement.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 17 $aMarketing.$2gtt
650 17 $aStrategisch management.$2gtt
650 7 $aMarknadsfo ring.$2sao
650 7 $aStrategisk planering.$2sao
776 08 $iOnline version:$aAaker, David A.$tStrategic market management.$b8th ed.$dHoboken, NJ : Wiley, ℗♭2008$w(OCoLC)776908229
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy0805/2008274680.html
856 41 $3Table of contents$uhttp://www.gbv.de/dms/zbw/532280849.pdf$zKostenfrei
856 41 $3Table of contents$uhttp://www.wiley.com/WileyCDA/WileyTitle/productCd-0470056231,descCd-tableOfContents.html
856 42 $3The John G. Hartman Memorial Library Fund Home Page$uhttp://hdl.library.upenn.edu/1017.12/366314
856 42 $uhttp://www.wiley.com/WileyCDA/WileyTitle/productCd-0470056231.html$zPublishers description
856 4 $3Cover$uhttp://swbplus.bsz-bw.de/bsz273299654cov.htm$v20090317154135
938 $aBaker & Taylor$bBKTY$c89.50$d89.50$i0470056231$n0006954609$sactive
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948 $hHELD BY P4A - 177 OTHER HOLDINGS