| Record ID | ia:strategicsportco0000pede |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicsportco0000pede/strategicsportco0000pede_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicsportco0000pede/strategicsportco0000pede_meta.mrc |
LEADER: 01655cam a2200301 a 4500
001 2007003995
003 DLC
005 20140502080256.0
008 070129s2007 ilua b 001 0 eng
010 $a 2007003995
020 $a9780736065245
020 $a0736065245
035 $a(OCoLC)ocm84152820
035 $a(OCoLC)84152820
040 $aDLC$cDLC$dYDX$dBTCTA$dBAKER$dYDXCP$dDLC
050 00 $aGV713$b.P43 2007
082 00 $a796.06/9$222
100 1 $aPedersen, Paul Mark.
245 10 $aStrategic sport communication /$cPaul M. Pedersen, Kimberly S. Miloch, Pamela C. Laucella.
260 $aChampaign, IL :$bHuman Kinetics,$cc2007.
300 $axi, 396 p. :$bill. ;$c29 cm.
504 $aIncludes bibliographical references (p. 357-379) and index.
505 0 $aStudy of sport management and sport communication -- Careers in sport communication -- History and growth of sport communication -- Sport communication and the strategic sport communication model (SSCM) -- Personal sport communication -- Organizational and leadership communication in sport -- Sport publishing and print sport communication -- Electronic and visual sport communication -- Online sport communication and the new sport media -- Sport advertising -- Public relations and crisis communication in sport -- Sport communication research -- Sociological aspects of sport communication -- Legal issues in sport communication.
650 0 $aSports administration.
650 0 $aCommunication in sports.
700 1 $aMiloch, Kimberly S.,$d1972-
700 1 $aLaucella, Pamela C.,$d1964-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0710/2007003995.html