| Record ID | ia:strategyinadvert0000boga_z9d3 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategyinadvert0000boga_z9d3/strategyinadvert0000boga_z9d3_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategyinadvert0000boga_z9d3/strategyinadvert0000boga_z9d3_meta.mrc |
LEADER: 00604nam a2200205 a 4500
001 84070447
003 DLC
005 19850107000000.0
008 840215s1984 ilu b 00110 eng
010 $a 84070447
020 $a0872510948
050 0 $aHF5821$b.B53 1984
082 0 $a659.1/11$219
100 10 $aBogart, Leo.
245 10 $aStrategy in advertising :$bmatching media and messages to markets and motivation /$cLeo Bogart.
250 $a2nd ed.
260 0 $aChicago, IL :$bCrain Books,$cc1984.
300 $axiii, 406 p. ;$c24 cm.
504 $aIncludes bibliographies and index.
650 0 $aAdvertising.