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MARC record from Internet Archive

LEADER: 00690nam a2200229 a 4500
001 82134501
003 DLC
005 19830215000000.0
008 830215s1982 enka 00000 eng
010 $a 82134501
020 $a0860035166
020 $a0860036154 (pbk.)
043 $ae-uk---
050 0 $aHF5415$b.S8695 1982
082 0 $a658.8/02$219
245 00 $aStrategy & marketing :$ba case approach /$cKenneth Simmonds (editor).
260 0 $aOxford [Oxfordshire] :$bP. Allan,$c1982.
300 $axiii, 321 p. :$bill. ;$c30 cm.
650 0 $aMarketing$xCase studies.
650 0 $aMarketing$zGreat Britain$xCase studies.
700 10 $aSimmonds, Kenneth.
740 01 $aStrategy and marketing.