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MARC record from Internet Archive

LEADER: 01943cam 2200553 a 4500
001 ocm44737445
003 OCoLC
005 20210706194247.0
008 011008s2001 enk 001 0 eng
040 $aUKM$beng$cUKM$dTXA$dIQU$dXDM$dBAKER$dNLGGC$dYDXCP$dUQ1$dOCLCF$dOCLCQ$dOCLCO$dI8M$dOCLCQ$dCPO$dOCLCQ$dCUT
015 $aGBA0W7422$2bnb
015 $aGBA0-W7422
019 $a1225675397
020 $a0749434694
020 $a9780749434694
035 $a(OCoLC)44737445$z(OCoLC)1225675397
043 $ae-uk---
050 14 $aG155.G7$bB75 2001
082 04 $a338.47910688$221
084 $a76.60$2bcl
100 1 $aBriggs, Susan.
245 10 $aSuccessful tourism marketing :$ba practical handbook /$cSusan Briggs.
250 $a2nd ed.
260 $aLondon :$bKogan Page,$c2001.
300 $a229 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious edition: 1997.
500 $aIncludes index.
505 0 $aThe tourism industry -- Trends in tourism--today and tomorrow -- Developing a marketing plan -- Promotional tools -- Case studies and examples of good marketing.
650 0 $aTourism$xMarketing.
650 7 $aTourism$xMarketing.$2fast$0(OCoLC)fst01153181
650 17 $aToeristenindustrie.$2gtt
650 17 $aMarketing.$2gtt
650 7 $aTourisme.$2rasuqam
650 7 $aStratégie de marketing.$2rasuqam
650 17 $aPromotion touristique.$2rasuqam
650 7 $aProduit touristique.$2rasuqam
650 7 $aClientèle cible.$2rasuqam
938 $aBaker & Taylor$bBKTY$c39.95$d39.95$i0749434694$n0003584918$sactive
938 $aYBP Library Services$bYANK$n100217469
029 1 $aAU@$b000021690822
029 1 $aNLGGC$b203697278
029 1 $aNZ1$b5737387
029 1 $aUNITY$b047473320
029 1 $aYDXCP$b100217469
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 159 OTHER HOLDINGS