MARC record from Internet Archive

LEADER: 05659cam 2200733 a 4500
001 ocn122973719
003 OCoLC
005 20100712175951.0
008 070403s2007 nyua b 001 0 eng
010 $a 2007013804
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020 $a9780553805406 (hardcover)
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050 00 $aHA29$b.A88 2007
082 00 $a519.5$222
100 1 $aAyres, Ian.
245 10 $aSuper crunchers :$bwhy thinking-by-numbers is the new way to be smart /$cIan Ayres.
260 $aNew York :$bBantam Books,$c2007.
300 $a260 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
520 $aGone are the days of solely relying on intuition to make decisions. Today, number crunching affects your life in ways you might never imagine. Economist Ian Ayres shows how today's organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. From Web sites like Google and Amazon that know your tastes, to a physician's diagnosis or your child's education, to boardrooms and government agencies, this new breed of decisionmakers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.--From publisher description.
505 00 $tIntroduction : The rise of the super crunchers --$g1.$tWho's doing your thinking for you? --$g2.$tCreating your own data with the flip of a coin --$g3.$tGovernment by chance --$g4.$tHow should physicians treat evidence-based medicine? --$g5.$tExperts vs. equations --$g6.$tWhy now? --$g7.$tAre we having fun yet? --$g8. The$tfuture of intuition (and expertise) --$tAcknowledgments --$tNotes --$tIndex.
650 0 $aStatistics.
650 0 $aRegression analysis.
650 0 $aSampling (Statistics)
650 0 $aStandard deviations.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0715/2007013804.html
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856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0743/2007013804-b.html
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