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MARC record from Internet Archive

LEADER: 00841nam 2200253 i 4500
001 0116403090545
008 790823s1978 enkafh 00110 eng d
010 $a 79314522
015 $aGB78-21335
020 $a0852272022
035 $a(Sirsi) ACK-2177
035 00 $iLCMARC/AHK-7276/KSNELL/inv94
050 0 $aHF5415.125$b.D68 1978b
090 $aHF 5415.125 .D68 1978b$bb
100 10 $aDouglas, Gordon.
245 10 $aSystematic new product development /$cGordon Douglas, Philip Kemp and Jeremy Cook.
260 0 $aLondon :$bAssociated Business Programmes,$c1978.
300 $avii, 173 p., [9] p. of plates :$bill., facsims. ;$c23 cm.
500 $aIncludes index.
650 0 $aDiversification in industry.
650 0 $aMarketing.
650 0 $aNew products.
700 10 $aCook, Jeremy,$ejoint author.
700 10 $aKemp, Philip,$ejoint author.