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005 20200627030929.0
008 110429s1986 ne ob 000 0 eng d
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020 $a9789027286291$q(electronic bk.)
020 $a9027286299$q(electronic bk.)
020 $z1556190069
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072 7 $aLAN$x004000$2bisacsh
072 7 $aLAN$x018000$2bisacsh
082 04 $a808.5/0141$222
100 1 $aSchmidt, Rosemarie.
245 10 $aTelevision advertising and televangelism :$bdiscourse analysis of persuasive language /$cRosemarie Schmidt and Joseph F. Kess.
260 $aAmsterdam ;$aPhiladelphia :$bJ. Benjamins Pub. Co.,$c1986.
300 $a1 online resource (vi, 88 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aPragmatics & beyond,$x0166-6258 ;$vVII:5
504 $aIncludes bibliographical references (pages 83-88).
505 0 $aTELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series.
520 $aThe research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake.
588 0 $aPrint version record.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
533 $aElectronic reproduction.$b[Place of publication not identified] :$cHathiTrust Digital Library,$d2010.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2010$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
650 0 $aPersuasion (Rhetoric)
650 0 $aTelevision advertising$xLanguage.
650 0 $aTelevision in religion.
650 0 $aEvangelistic work$xLanguage.
650 6 $aPersuasion (Rhétorique)
650 6 $aPublicité télévisée$xLangage.
650 6 $aEvangélisation$xLangage.
650 7 $aLANGUAGE ARTS & DISCIPLINES$xCommunication Studies.$2bisacsh
650 7 $aLANGUAGE ARTS & DISCIPLINES$xSpeech.$2bisacsh
650 7 $aEvangelistic work$xLanguage.$2fast$0(OCoLC)fst00917045
650 7 $aPersuasion (Rhetoric)$2fast$0(OCoLC)fst01058895
650 7 $aTelevision advertising$xLanguage.$2fast$0(OCoLC)fst01146657
650 7 $aTelevision in religion.$2fast$0(OCoLC)fst01146925
650 7 $aPredigt$2gnd
650 7 $aRhetorik$2gnd
650 7 $aWerbesendung$2gnd
650 7 $aFernsehsendung$2gnd
650 7 $aReligion$2gnd
650 7 $aFernsehsprache$2gnd
650 7 $aSprache$2gnd
650 7 $aWerbesprache$2gnd
650 7 $aTélévision et religion.$2ram
650 7 $aÉvangélistes (prédicateurs protestants)$2ram
650 07 $aStil.$2swd
650 07 $aFernsehen.$2swd
655 4 $aElectronic books.
700 1 $aKess, Joseph F.
776 08 $iPrint version:$aSchmidt, Rosemarie.$tTelevision advertising and televangelism.$dAmsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986$z1556190069$w(DLC) 87015812$w(OCoLC)16004761
830 0 $aPragmatics & beyond ;$vVII:5.
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