MARC record from Internet Archive

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001 ocm51028840
003 OCoLC
005 20200717032136.0
008 021118s1999 enk ob 001 0 eng d
006 m o d
007 cr cn|||||||||
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072 7 $aSOC$x052000$2bisacsh
082 04 $a302.23/45$221
100 1 $aShanahan, James,$d1960-
245 10 $aTelevision and its viewers :$bcultivation research and theory /$cJames Shanahan and Michael Morgan.
260 $aCambridge ;$aNew York, NY :$bCambridge University Press,$c1999.
300 $a1 online resource (xiii, 267 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
504 $aIncludes bibliographical references (pages 251-264) and index.
588 0 $aPrint version record.
505 00 $tForeword /$rGeorge Gerbner --$tOrigins --$tMethods of Cultivation: Assumptions and Rationale --$tMethods of Cultivation and Early Empirical Work --$tCriticisms --$tAdvancements in Cultivation Research --$tThe Bigger Picture --$tMediation, Mainstreaming, and Social Change --$tHow does Cultivation "Work," Anyway? --$tCultivation and the New Media --$tTest Pattern.
520 1 $a"Television and its Viewers reviews "cultivation" research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive "meta-analysis" of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner. Book jacket."--Jacket.
650 0 $aTelevision broadcasting$xSocial aspects.
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aTelevision broadcasting$xSocial aspects.$2fast$0(OCoLC)fst01146764
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aMorgan, Michael,$d1953 April 15-
776 08 $iPrint version:$aShanahan, James.$tTelevision and its viewers.$dCambridge ; New York, NY : Cambridge University Press, 1999$z0521582962$w(DLC) 98048327$w(OCoLC)40251613
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856 40 $3ProQuest Ebook Central$uhttp://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=202000
856 40 $3Scholars Portal$uhttp://books.scholarsportal.info/viewdoc.html?id=/ebooks/ebooks2/cambridge/2009-12-01/1/0521582962
856 40 $uhttps://doi.org/10.1017/CBO9780511488924
856 40 $uhttp://www.library.yorku.ca/eresolver/?id=1262355$zAn electronic book accessible through the World Wide Web; click to view
856 41 $3Sample text$uhttp://catdir.loc.gov/catdir/samples/cam032/98048327.html
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/cam021/98048327.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/cam029/98048327.html
856 4 $uhttp://www.lib.utk.edu/cgi-bin/auth/connect.cgi?netlibrary=72984$zOnline access - 1 simultaneous user
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